Porsche Design Group has launched its first mobile phone: the solid aluminium P’9521. The new mobile phone will be available from fall 2007 in Porsche Design Stores and specialist mobile-phone retailers worldwide. The mobile phone will not be sold in the US, Japan or Korea.
The Porsche Design Group of Stuttgart, Germany, and French-based Sagem Communication are presenting the first Porsche Design Mobile Phone, the P’9521, at the Red Dot Design Museum in Essen. Both firms signed a license agreement back in May 2006. The new mobile phone combines sophisticated, purist design with high-quality natural materials such as aluminum and mineral glass.
The casing is milled out of a solid aluminum block – a unique production method for mobile phones. With this product, Porsche Design has remained loyal to its clear design language and has utilized sophisticated material. The typography, styling and colors of the menu emphasize the mobile phone’s very functional character. A double hinge made from aluminum enables the screen to be rotated through 180° – thus allowing the phone to be used as a digital camera.
The P’9521 features a fingerprint reader, which clearly identifies the user and thus ensures secure access to personal data. In addition, individual fingerprints can be assigned to particular numbers or phone functions, making operation particularly easy. The standard PIN code can also be replaced by a fingerprint. The know-how for this technology was delivered by Sagem, which has expertise in the field of biometrics.
The Porsche Design Mobile Phone P’9521 offers the following functions:
Photo/video: The P’9521 features an auto-focus video and still camera boasting 3.2-megapixel resolution, integrated flash and digital zoom. The rotating screen makes it even easier to use, whilst its AM-OLED technology ensures very high quality colors, exceptional brilliance and a perfect view from every angle.
Music: The P’9521 boasts an MP3 player and three speakers for ringtones and voice playback in stereo quality sound.
Internet: Thanks to EDGE technology (Enhanced Data Rates for GSM Evolution), the P’9521 offers very high-speed internet access.
TOTW/F/M Award(s): 2
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