A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained, "When I got posted in the Middle East, I was very confident that I will make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through 3 posters...
1st poster : a man crawling through the hot desert sand... totally exhausted and panting.
2nd poster : the man is drinking our Cola and
3rd poster : our man is now totally refreshed. Then these posters were pasted all over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not speak Arabic, I also didn't realise that Arabs Read from RIGHT to LEFT..."






TOTW/F/M Award(s): 2



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